Unscripted, Live & Candid

Canadian Tire - We All Play For Canada - Azmi Sisters
Client: Canadian Tire
Production Company: Partners Film
Agency: Leo Burnett (Toronto)
Director: Nathan J. Haynes
Agency Director: Anthony Atkinson
Producer: Nadia Dunn
Art Director: Lucyed Hernandez
Copy Writer: Jason Soy
Cinematographer(s): Nathan J. Haynes & Oleksiy Matviyenko
1st AC: Oleksiy Matviyenko
Sound Recordist: James Lazarenko
PA: Jacob De Hoop
Editor: Nathan J. Haynes
Sound Engineer: Wayne Cochrane
Soundtrack: Ian Locke
This salt pan used to be the bottom of Lake Manly. It’s all dried up now. Hence, while we’re currently living and breathing at 86m below sea level, some 10,000-12,000 years ago there would we would have been deep-water diving with 180m of water over our heads. However, I’m not sure how many of the people walking on this dried-up lake bed ponder that fact. But even if they do, I don’t know what those 2 people in far BG are thinking - jogging when it’s +50ºC (122ºF) outside.
Rue du Faubourg Saint-Antoine at Ledru-Rollin with the Place de la Bastille and its July Column in the background.
As you stand in the centre and look up, you realize you’re at the bottom of a perfect sphere, with a giant oculus letting in all the light (as well as sometimes rain). It’s conjures a feeling that’s the dictionary definition of “awesome”. If you want to experience the cognitive dissonance of feeling tiny and insignificant, while feeling blown away by the achievement built by Homo sapiens about 2,000 years ago, visit the Pantheon. Above the entrance to the Pantheon, there’s an inscription: “M·AGRIPPA·L·F·COS·TERTIVM·FECIT”, which is a short for: "M[arcus] Agrippa L[ucii] f[ilius] co[n]s[ul] tertium fecit”, which translates to "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time.” There’s a bit of a problem with the “this building” part of that statement. For one, Barbarians, petty thieves and the Vatican have pillaged the insides for the gold and outside for the marble. So the “this building” is not exactly what Agrippa had intended. Furthermore, what’s standing there today wasn’t even what Agrippa had built on the site. In the aftermath of the Battle of Actium (31 BCE), Marcus Agrippa commissioned an impressive building complex on his own property between 29-19 BCE, which included the Baths of Agrippa, the Basilica of Neptune, and the Pantheon, the last being intended to be his private temple. And it was indeed built. It’s just that archaeological excavations have shown that the Pantheon of Agrippa had been completely destroyed except for the façade. And what’s there now was rebuilt on the same site - starting in 114CE, under Trajan and completed around 118–128 CE under Hadrian.

Canadian Tire - We All Play For Canada - Bob Bach [Director's Cut]
The story of Bob Bach and his inspiring decision to pick up Speed Skating at the age of 70.
Client: Canadian Tire
Production Company: Partners Film
Agency: Leo Burnett (Toronto)
Director: Nathan J. Haynes
Agency Director: Anthony Atkinson
Producer: Nadia Dunn
Art Director: Lucyed Hernandez
Copy Writer: Jason Soy
Cinematographer(s): Nathan J. Haynes & Oleksiy Matviyenko
1st AC: Oleksiy Matviyenko
Sound Recordist: James Lazarenko
PA: Jacob De Hoop
Editor: Nathan J. Haynes
Sound Engineer: Wayne Cochrane
Soundtrack: Ian Locke